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Lessons From The Past: Dinosaurs Didn't Use QR Codes and Look What Happened

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Jim Allen By Jim Allen

Oh boy, here we go - another piece about the dreaded QR codes. Yep, those strange little square barcodes that look like a digital game of Tic Tac Toe gone horribly wrong. You know who didn't use QR codes? Dinosaurs. And look at what happened to them. Extinction. Now, I'm not saying that their lack of interest in futuristic technology directly caused the Ice Age or got them to feature in Spielberg's blockbuster, but it's something to think about.

The Jurassic Tech Era

Let's take a moment to remember our long-gone friends, the dinosaurs. Picture T-Rex, with his notoriously short arms, trying to scan a QR code for a new brand of toothpaste. Hilarious, right? But it's not the poor chap's fault. It's not like evolution gifted him with a telescopic reach or a smartphone. Does that mean they could've avoided extinction had they been more technologically savvy? Who knows, perhaps we’d have a Triceratops as the next Elon Musk.

How Do You Like Them Apples?

Let’s fast-forward to our era, where your grandma is savvy enough to FaceTime you from her iPad. Technology pervades our lives yet some marketers are still stuck in the Stone Age, treating QR codes like the plague. "Oh no, not those pixellated little alien markings!" Relax, folks. It's not the Da Vinci code. It's just another way to connect with your audience, provided you don't make it as difficult as a Rubik’s Cube.

QR Codes and the Titanic

Imagine if the Titanic had QR codes for life vests. People would scan the code and BOOM, instant lifesaver! Okay, that might not exactly have helped in the Titanic case, but you get the point. QR codes can be lifesavers in the marketing world. A quick scan can lead your potential customer to your website, social media, or the secret recipe for your grandma's apple pie.

Can QR Codes Prevent Extinction?

Now, if you're anything like me, you're probably asking, "Jim, is using QR codes going to save my business from going the way of the dinosaurs?" Well, not if your business model is as outdated as a dial-up modem or your customer service is as welcoming as a porcupine in a balloon shop. QR codes are tools, not magic wands. They won't fix a bad product or poor strategy.

The Takeaway: Don't Be a Dinosaur

So, dear marketers, the lesson here isn't that QR codes are the asteroid that killed off the dinosaurs. Instead, it's a reminder not to be like the dinosaurs: stuck in your ways, unable to adapt, and ultimately, extinct. Embrace change, innovate, and for goodness sake, don't have arms too short to scan a QR code.

Remember, a QR code might just be your ticket to avoid ending up in a museum, next to an exhibit on marketing techniques from the Jurassic era.

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